The celebration of Our Lady of Mount Carmel is organized in Pulsano in the month of July by the Archconfraternity of Purgatory, founded under the title of the Virgin of Mount Carmel in 1687. The confraternal statue, a precious wooden image from the eighteenth century with silver crowns and embroidered garments in pure gold, is solemnly transferred to the mother church to be enthroned on an artistic pedestal for the period of the novena.
On the day of the celebration, July 16th, the religious ceremony is enriched by the ritual of admitting new confraternity members with the imposition of the scapular. This is followed by a procession animated by all the members dressed in the traditional cream-colored attire. For the occasion, the historic center is adorned with lights and a music stand where traditional Apulian bands perform. Along the main street, visitors can also enjoy typical Apulian sweet products such as cupeta, dried figs with almonds, and more.